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Product Launch · Live Event

A2 Ultra to make its hospitality debut at Arabian Travel Market Dubai

Hensung will present A2 Ultra in a hospitality-focused live performance for the first time at ATM 2026, bringing embodied AI into the guest journey.

September 20263 min readDubai, UAE
A2 Ultra full-size humanoid robot in a presentation pose
Date
14–17 September 2026
Venue
Dubai World Trade Centre
Experience
Live hospitality debut

Arabian Travel Market brings the international travel and tourism community to Dubai. This year, Hensung will show how A2 Ultra can turn a technology showcase into a warm, interactive guest experience for hospitality teams and their visitors.

The demonstration is designed around real guest-facing moments: welcoming people, supporting reception conversations and creating an engaging brand interaction. Visitors can meet A2 Ultra in person and discuss how the platform can be tailored for hotels, destinations, exhibitions and premium visitor environments.

Live demonstration

See embodied AI meet hospitality.

A memorable first welcome

See how a full-size humanoid can create an engaging arrival moment for hotel guests, visitors and event audiences.

Intelligent guest interaction

Explore natural, knowledge-assisted conversations designed for reception, hospitality and guided engagement.

Hospitality in motion

Experience expressive movement and embodied AI working together in a live, guest-facing environment.

See you at ATM Dubai

Meet A2 Ultra and explore your hospitality use case.

Speak with the Hensung team about guest engagement, reception support, exhibitions and tailored regional deployment.

Arabian Travel Market 2026 · 14–17 September · Dubai World Trade Centre
Explore A2 Ultra